Compare
Buying signals vs bought lead lists
A lead list tells you who exists. A buying signal tells you who is about to spend, such as a company with an open tender, a contract about to end or a hiring push. A list helps you reach people. A signal gives you a reason to write to them this week.
No card and no contract.
Last updated 30 October 2026
How they differ
| Bought lead list | Buying signals | |
|---|---|---|
| What it tells you | A person's name, job title and company | Something that happened at a company this week or this month |
| How fresh | Depends on when it was last updated | Dated, and you can check it |
| Your first line | Often generic, because you know little | Says the real reason for writing |
| How many | As many as you pay for | As many as your market produces |
| Good for | Reaching a known job title across a whole market | Writing to companies likely to buy soon |
When a list is the better choice
- You sell to one job title, and your buyers show no public signs.
- You are running a named account plan and need people at those companies.
- You need coverage more than timing.
Why signals work better for small firms
A small firm cannot win on volume. It can win by being early and relevant. An email that says you saw the job advert, or that a contract is ending, reads as if a person wrote it for that reader, because the reason is real. Warm is a fact: the buyer has said, in public, what they want.
You still need the person
A signal tells you the company, and you still have to reach the right person. Opptix works out who should hear from you. Finding an email is two separate charges: your own contact data account charges for the lookup, and Opptix adds a fee of at least 1 credit, only when someone is found.
How Opptix helps
Opptix reads the signals, checks each one against what you sell and keeps the ones that fit, with the reason. See the kinds of signal and what buying signals are.
Frequently asked questions
Do I need to buy a list to use Opptix?
No. Opptix starts from public signals. You can add your own feeds and pages too.
Can I upload my own contacts?
You can add your own sources and work with the leads Opptix finds. Ask us if you have a specific list in mind.
Are public signals legal to use?
Public notices are public, but email rules still apply to who you write to and how. See is AI cold email legal in the UK. This is general information, not legal advice.
See who is buying what you sell
Say what you sell and where you work. Opptix shows you the companies that fit, with the reason for each one.
The Free plan gives you 40 credits a month, with no card and no contract. Fully automatic sending starts on Standard, at £39 a month.